Community-Centered Interventions for Improved Vaccine Uptake For COVID (CIVIC) is a NIH grant (R01MD016867) funded from April 2021 - January 2026 that aims to reduce vaccine hesitancy by partnering with community and faith-based organizations to develop culturally-tailored interventions based on community-centered approaches in underrepresented communities.
CIVIC Intervention Components:
Social marketing with a strong call to action.
Recruit and train Community Health Workers from participating faith-based organizations in motivational interviewing to become vaccine champions.
Create a digital app that will use text-messaging and interactive web content to address individual knowledge, attitudes, and beliefs about the vaccine.
The CIVIC Team
Principal Investigators: Erica Marsh MD, MSCI, FACOG, and Ken Resnicow, PhD
Co-Investigators: Barbara Israel, DrPH, and Rev. Charles E. Williams II, MSW